I Love MCR® is the city brand and trusted symbol of civic pride adopted by Manchester, championing community, culture, diversity and unity.
Out of chaos came creativity. Launched in reaction to the riots in 2011, I Love MCR® is an antidote to antisocial news and an answer to the local economy.
We create a unique picture of the city and we help advertise Manchester as a desirable destination to live, work, visit and do business. We react to events, create meaningful content and inspire communities all over Greater Manchester using various advertising and marketing strategies. We harness the energy of people, charities, businesses and media partnerships.
Above all, I Love MCR® aims to help boost economy and optimistically champions a bright future for the city.
Give a little, help a lot! We work alongside local charities to help raise awareness of their fund – through various marketing and events. Our official partner charity is the We Love MCR Charity whose main aim is to improve the lives and life chances of the people of Manchester. Formerly known as the Lord Mayor of Manchester’s Charity Appeal Trust, the charity adopted the look and feel of the I Love MCR ‘because of its association with the positive action taken by residents and businesses’.
Registered charity number 1066972.
I Love MCR® continues to activity champion charities and raise awareness of fund raising. We’ve helped helped many local organisations who try to guarantee that 100% of all money raised will stay in Greater Manchester including…
We use our platforms to highlight interesting people, grow communities, raise awareness and funds for businesses and charities, boost local economy and ultimately help put Manchester on the world map with positive news. We cover everything from community and charity news to arts & culture and food & drink. We like the good news and Manchester’s got plenty of it…